NSPCC launches ad in Banbridge cinema

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Leading children’s charity, the NSPCC, has enlisted the help of dinosaurs to get parents talking to their children about sexual abuse.

A catchy animation, made by Aardman, creators of Morph, Wallace & Gromit and Shaun the Sheep, was launched in Banbridge Omniplex last Friday.

A 30-second ad featuring the ‘voice of the X Factor’ Peter Dickson will be shown to promote the full version of the animation which features dinosaurs explaining how to stay safe from abuse.

The NSPCC has teamed-up with Aardman to produce the new film as part of its PANTS campaign, which has already helped over 400,000 parents talk to their children about sexual abuse since it launched three years ago.

It has also led to one conviction and a number of other disclosures of abuse from children.

The film, which will also be shown in cinemas across the UK, is aimed at four to eight-year-olds as talking to children about staying safe is most effective when taught at an early age.

Last year a total of 10,757 offences against under-tens – 29 a day - were reported to police in England, Wales, Scotland and Northern Ireland.

Local campaigns manager, Margaret Gallagher said: “We know many parents will struggle with the idea of talking to their children about sexual abuse but it’s vital if we want our children to understand how to stay safe.

“We hope our new child-friendly and catchy animation will act as a conversation starter helping parents to address the topic of sexual abuse without using scary words or even mentioning sex.”

The full version of the animation is available online at nspcc.org.uk/pants